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33% of plastic waste is from personal care products

Single-use packaging for personal care and beauty products make up 33% of waste found in landfill. The packaging for the products we love is becoming a huge problem. We just want the product inside but somehow we end up with mountains of packaging and it’s finding its way into forests, beaches, rivers, oceans and even our bodies.  

Recycling is good but it isn’t enough. Even when we use our blue bins, about 80% of recyclable items still end up in landfill, depending on factors like color, quality, local infrastructure, and oil prices. 

Compostable materials are a good innovation but if it doesn’t read “home compostable,” it’s probably not what you had in mind. Bioplastics require industrial composting to properly degrade but most cities in America are not equipped. Without that, they act kind of like regular plastic but without the possibility of recycling. Bioplastics are often lined with plastic resin for waterproofing and degrade into those micro plastics. You know, the ones that end up in fish, sea turtles, whales and, oh yeah, us. 

Our products come in refillable, reusable bottles. Glass, unlike plastics or metals, is infinitely reusable without the risk of leeching toxic chemicals, which protects you and allows us to properly wash and sanitize. Also, glass is naturally waterproof so there’s no plastic liner, meaning no microplastics. These bottles get returned to us so all you’re buying and using is the naked product that’s inside. 

Refill is the most environmentally-friendly way to purchase any product. 

Strip down the packaging and start refilling with Naked Frankie. Let’s make the world better for fish, sea turtles, whales, and, oh yeah, us. 


Our Packaging

Bottle Sanitization

Naked Frankie bottles are sanitized at a food-grade level. We have a two-stage method that starts with a three-cycle bottle cleaning process (rinse, wash and liquid sanitizer) when we receive empty bottles and finishes with a powerful UV-C light sanitizer that eliminates 99.9% of viruses, bacteria and fungi immediately before we begin filing your order.

We use the same technology medical and dental offices use to sanitize their equipment. Our process is tailored and closely monitored to prevent contamination along the way so our products and bottles stay as clean as the ingredients going in them. We get rid of all the bad stuff so we can deliver you just the goods.

Extra COVID Precautions

All staff members wear KN95 masks and face shields in addition to the gloves, masks and hairnets already required. Staff members are tested regularly and stay home if they are feeling ill or have come into contact with someone who was ill. All workstations are sanitized after every use.

Bottles are treated with a double sanitization process. After cleaning, bottles are sprayed with a biodegradable, eco-safe liquid sanitizer solution. Immediately before filling, bottles will go through a powerful UV-C sanitization process.

Deliveries and bottle return pickups are contactless. As per our standard protocol, they are stored in separate sealed containers.

Ethical Brands

We work with brands that share our values. Brands that don’t use compounds we know to be harmful. Brands that are transparent about their ingredient list. Brands who are cruelty-free both for animals and humans, use plant-based formulas and work with sustainable materials. We like them and we hope you like them too.

Ready to start Refill?

Happy Bath Time